Product Mix

Product mix is a set of all products offered by the company.

1. Width - Number of different product lines.
2. Length - Total number of products.
3. Depth  - Assortment of size, colour, and models offered.

Cadbury India, consists of following products apart from Bournvita :-

• Cadbury Dairy Milk
• Cadbury Dairy Milk (Fruit&Nut)
• Cadbury Caramel
• Cadbury Crunchie
• Cadbury Silk
• Cadbury Eclairs
• Crackle
• Cadbury bournville
• 5-STAR
• PERK
• Cadbury Gems
• Oreo
• Nutties
• Cadbury Bytes
• Cadbury celebrations
• Cadbury Cocoa
• Cadbury Picnic
• Cadbury popcorn
• Cadbury chomp
• Cadbury drinking chocolate