Value is carrying benefits to the client in methods that should hold worth to the association and stakeholders. It is a loyalty plan embedded in the attitude of the highest levels of the company. Faithful clients retain buying, frequently more. That's worth to the stakeholders, each day. Value can be described as the connection of a firm's marketplace offerings to those of its competitors. Value is what a client gets in transactions for the worth it pays.
Accordingly to the Marketing Bible written by Professor Kotler, Customer perceived value is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
VALUE TO CONSUMERS/CUSTOMERS
- Quality
- Unique combination of taste and health
- Different flavours
- Nutritious drink
- Packaging (use of glass jars,which do not allow moisture to get in)
- Availability and Accessibility
VALUE TO RETAILERS
- Profit Margin
- Demand of the product
- Shelf life of the product
- Competition amongst retailers
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