Customer decision procedures are the decision making procedures undertaken by customers in stare to a possible marketplace deal beforehand, across, and afterward the buy of a product or service.
Bournvita Pre-Purchase [ Need recognition& information search]
Health drinks largely cater to the children's market and therefore, kids have a major influence in the purchase.
Most consumers (67%) expect value for money from the health drink in the form of extra offers rather than free gifts or discounts.
Bournvita during the purchase [Evaluation of alternatives & Purchase decision]
Refill packaging is most preferred due to reusability.
Chocolate is the most preferred flavour for health drinks.
Bournvita Post-Purchase [Purchase Evaluation]
Health drinks largely cater to the children's market and therefore, kids have a major influence in the purchase.
Most consumers (67%) expect value for money from the health drink in the form of extra offers rather than free gifts or discounts.
Bournvita during the purchase [Evaluation of alternatives & Purchase decision]
Refill packaging is most preferred due to reusability.
Chocolate is the most preferred flavour for health drinks.
Bournvita Post-Purchase [Purchase Evaluation]
Sources of awareness about Bournvita
- Word of mouth
- Advertisement
Reasons for buying Bournvita
- Nutrition - 72%
- Taste - 28%
This shows that the nutritional value is of high consideration while buying a health drink like Bournvita. Taste is the only other factor. This is probably why all the advertisements for health drinks emphasize on these two factors.
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