Competition

Major competitors 

• Boost
• Complan
• Horlicks
• Milo

1. Nourishment : Horlicks scores well above all the brands as distant as the nourishment attribute of the product is concerned. The subsequent brand surprisingly turns out to be Complan above Bournvita.  
2. colour : The two brands alongside highest score are Bournvita and Horlicks but the dark brown gleaming colour of bournvita is the most liked. 
3. Palatability : Bournvita scores far higher than others going alongside the traditions of Cadburys rehearse of taste. 
4. Economy : Bournvita scores highest on the economy aspect closely pursued by Horlicks. This way that the worth being presented for the product is observed as being competitive in the condition food drink market. 
5. Shelf presence : The mean score of this aspect of Horlicks is the best pursued by Bournvita. This has to do alongside the allocation of the brands that appears to be the best for Horlicks.
6. Brand image : The mean score for brand picture is the highest for Bournvita pursued by Horlicks. This way the publicizing and picture associations alongside Bournvita are extremely strong. 
7. Promotional schemes : Bournvita scores the highest on this aspect. The supplementary closely pursuing brand Horlicks seems to be lagging on this aspect. Boost on the supplementary hand scores elevated on this attribute. 

Intense competition can lower Bournvita's profit, because competitor can entice consumers away with superior products.