Q. Who will buy this item?
- Most of the promos are targeted at children who compel their parents into purchasing the brand.
- It also targeted the mothers concern about her child's eating habits and health.
Q. What problem will product solve?
- It provides a balanced mix of high-quality, essential protein, fat and carbohydrate to provide energy, as well as an extensive range of vitamins and minerals and it provides a useful boost to energy even in small servings.
- Drinking a mug of Bournvita is the natural choice when you want to relax before going to sleep, so you awake feeling refreshed and revived.
Q. Which attributes are important and why?
- Taste and nutrition - these two are the two prime attributes that induces a customer to purchase the product.
- Availability, price and scheme. Bournvita came up with the scheme of extra Bournvita for the same price.
Q. If this decision is first time, then how will it go? If it is repeated, how will it go?
- When the consumer will purchase Bournvita for the first time, he will be satisfied because of its proven results over the years. The results show the acceptance of the consumers towards the success of the segmentation venture.
- The benefits, taste and brand are the key attributes that encourage consumers for the purchase of the product again & again.
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