Holistic or Sustainable marketing

• Cadbury believes in that corporate social responsibility is at the heart of their success.
• good value and good business go hand in hand.
• CSR is a part of the company's heritage and the way they do things.
• Migratory birds stop over at Bangalore factory: Cadbury made continuous efforts to increase water conservation. Bangalore factory had constructed a check dam to store the rainwater. It also became a stopover location for migratory birds.
• Cocoa cultivation in India: Cadbury efforts have increased cocoa productivity and touched the lives of thousands of farmers.
• It also set up non-formal school set up for children of migrant workers in Baddi.